Invest in advertising and sales promotion for the period. Increase Brand Equity to improve your competitive position.
Consider entering new territories to expand your market opportunity. View the map to assign funds to each territory.
Sales & Marketing
Sales and marketing includes product line and brand advertising and sales promotion tactics to influence and reach
consumers. View the map to invest in specific areas.
Total investment this period
Your total investments are automatically applied as 50% on Product Line & Brand Advertising and 50% on Sales
Promotion (this cannot be changed).
Price Discount Advertising
Promote a price discount to boost sales in the current period. Price is automatically set to the average price
over the past four periods minus the chosen discount. It is illegal to discount in consecutive periods.
Sales & Marketing
Company
Management
Production
Product R&D
Human Resources
Customers & Competitors
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