STRATEGY JOURNAL GUIDE
Business success requires choosing a good strategy and then executing on it. Use this GUIDE to identify
your strategy for the current period. Then make business decisions that align with your identified objectives.
Review reports to track your progress and adjust when necessary. Your previous-period choices are shown for reference.
GUIDE
STRATEGY JOURNAL NOTES
OBJECTIVE, PRICING, PRODUCTION
Objective
Pricing
Production
ETHICS
Ethics
RESEARCH & DEVELOPMENT
Research One
Research Two
Research Three
Research Four
MARKETING AND BRAND EQUITY
Territory One
Territory Two
Territory Three
HUMAN RESOURCES
Salary
Benefits
Morale
TARGET CONSUMER PROFILE
Identify how important each of these factors is to your target consumer.
Pricing
Brand
Research One
Research Two
Research Three
Research Four
Strategy Journal — Use the GUIDE to identify your business objectives this period.
Use the NOTES to document your analysis and reasons for your business decisions. The Strategy
Journal is a planning tool only and does not directly affect business results.
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