View details of the simulation you have joined. Read the back story and your business objectives. Choose a company name and logo.
Review budget available, set level of ethics, blog in your Strategy Journal, run sales forecasts.
Invest in research and development to differentiate your product and target specific consumer profiles.
Set product price, determine units to manufacture, and monitor inventory expiration
and carrying costs.
Invest in advertising and sales promotion to help build brand equity.
Sell into multiple territories. Consider the various consumer psychographics.
Distribute marketing investments across 10 advertising options. Purchase advertising research to discover the best mix needed to reach your target consumers.
Manage employee numbers, salaries, benefits, productivity, morale, and training. Consider hiring and severance costs. Buy research for industry comparisons.
Offer up to 27 employee benefits. Buy research to determine employee-desired benefits and industry comparisons.
Purchase market research reports to analyze markets
Review the financial details and performance of your business. Raise money by taking out a loan or issuing stock. Monitor stock price and earnings per share.
Review performance results. Call your virtual management team for advice. Monitor news. Send messages to other players.
Highly customizable. Define any product, any industry, and any market using a simple point-and-click form.